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If you're reading this, then you are seeing the NEW and IMPROVED site for REINVENTING RAE NYC. Ahhhhh, I'm so excited to share this NEW space with y'all. It has been weeks of editing, writing, late nights and LOTS of coffee! But it is FINALLY done and I could not be more HAPPY with the outcome. And if you're new to my blog- WELCOME! 

When I first started this blog (almost 2 years ago) I had no idea where it would take me. Over the past two years, I have learned so much and grown as a writer. I love being able to share with you, my life here in New York City as well as everything in between. Blogging has also connected me with some amazing creatives and other bloggers. I want this new site to be BIGGER and BETTER and full of more content!


Well, to start, this is a whole new platform. I moved all of my content over from Blogger to Squarespace. Which is a HUGE upgrade in itself. I also revised EVERY SINGLE BLOG POST!! I updated the content, images and made sure it was relevant to the blog overall. I'm also going to be posting new blog posts each week that will cover everything from beauty, lifestyle, travel and of course all things NEW YORK. And I'm also working on a new monthly blog post that will feature the "BEST PLACES TO BRUNCH IN NYC". l'll give you the low down on all the hot spots, as my friend Leigh Ann and I, brunch our way through the city. In addition, I'm looking forward to sharing more 'Guides to NYC'. So, whether you have never visited New York before or you've been to the city several times, you can have access to all the latest things to do during your visit. 

I promise there is much more to come in this relaunch of Reinventing Rae NYC. And I can't wait for you to check it all out! Thank you for being here and following along!! 


XO, Rae







One year ago today, I hit 'Publish' on the very first blog post for 'Reinventing Rae NYC'. Ever since I moved to New York, my friends had encouraged the idea of me writing a blog. They wanted to be able to hear all the stories of my new life in NYC. 

I've been working on writing a book loosely based on my real life and relationships for a few years now. So, it seemed fitting that a blog would be a good way to start sharing my writing and in hopes of gaining a following. So, after a few days of brainstorming with my roommates and several hours of writing down potential blog names, I finally came up with the name ReinventingRaeNYC. The name is significant to me for two reasons.

 Rae is my middle name. A name that I actually didn't really like until I was in my twenties, oddly enough. And I rarely ever went by that name until I moved to New York. There is something about going by a "new" name, that gives you a new energy on your life and who you are. 

 Reinventing came about because I felt it best described my experience here in New York City and the current stage of life I'm in. I'm reinventing myself in so many ways, in my personal life, in my career and even in my everyday life here in New York City. 

Blogging is still something that is completely new for me. My blog is far from being perfect or even where I envision it to be. It's a constant work in progress. But everyday I learn something new about the ins and the outs of the blogging world. Which is exciting and encouraging in itself. If I could offer any advice on blogging and what it has taught me in my first year, it would be this. 

1. Creative Outlet:

Blogging like most writing is a way to express yourself and share your thoughts, ideas and opinions with others. It has definitely been a creative outlet for me. There is something so fulfilling about sharing your real life stories along with your hopes & dreams and lessons learned to complete strangers. I often joke and say that blogging is kinda like free therapy. I mean we all need a creative outlet, right?  

2. Time Consuming:

Full time and even part time blogging can take up a lot of your time in more ways that I ever could have imagined. It's not just about the time that it takes to write about a subject. Which for me, can take hours or sometimes even days to write depending on what I am writing about.  Not including the hours spent re-reading it and editing it. Then there are photos that have to correlate to the post, most in which I create myself using several different apps (WordSwag, Pic Collage, Canva) or photos that I've taken with my iPhone. 

Then once a post is ready to be published, you have to share, share, share! Sharing a blog post on social media is crucial in order to make it go out to a larger audience. Social media by far is the most time consuming aspect in my opinion. There are days that I spend just working on social media, alone.

3. Start Somewhere:

You won't always know what to say. Often you will find yourself staring a blank page. For me I want to write something authentic and meaningful. I never want to just write a blog post just to get it up on my site. (Hence why there are some gaps in posts) I want my blog to be real so that other's can hopefully relate to what I'm writing about. I find that if I plan out my weekly/monthly content on paper, it helps me to stay motivated and invested in the topics I have chosen. Most importantly, if you have a day lacking in inspiration, just start writing. It will all come together and you may even surprise yourself in the outcome. 

4. Discouraging:

There have been many days in which I felt discouraged in the process of blogging. Sometimes you feel like you have nothing worthy of writing about. And there will be days you ask yourself "who is really reading my blog anyways"? All of that plays a factor. Not to mention the times you pour your heart into a blog post and you literally have no comments on it or shares on social media. It can be lonely at times as a blogger, especially when working from home. Struggle is real some days. But that's why there is WINE.  

5. Non-support:

This is one that I've had to learn to not take so personally. The reality of blogging is that not all of your friends and family will support your blog. Many of which won't really understand it at all. The truth is that they often won't even take the time to 'Like' your Facebook page, comment on your blog posts or even read your blog at times. And that's okay. You can't expect all your friends/family to constantly keep up with your blog. But the flip side is when you have unexpected supporters and those who really take an interest in it. 

6. Build Your Network:

Because you can't solely depend on friends and family to share in the day to day of of your blog. Building a blogging network is crucial. I am still working on building my own network however, so far it has been a huge factor in my growth as a blogger. Surrounding yourself with other bloggers who get it can certainly empower you on days that you feel like your not progressing. And luckily with social media, this is easy to do. Connecting with other bloggers is a great way to share struggles and successes alike. I have found that participating in Facebook groups like The Blogger LifeBlogging Boost, and Blogging Newbs have been a great way for me to gain knowledge, help with promoting my blog and receive advice when needed.

7. Progress NOT Perfection:

The most important lesson I have learned so far, is that progress is key not perfection. I say this because I think initially with any new project, we ultimately want it to be perfect. As bloggers, we often compare our blog to other blogs and judge our blog's success based on how many followers we have vs. the followers of other bloggers. But in time you realize that it's more important to have progress overall. I still have a ways to go with my blog until I will be 100% content with it. But that's what keeps me excited about blogging on a daily basis. The strive for continuing to make progress with my writing and layout of my blog. 

They say the first year of any new endeavor is the hardest. So, I plan to take the lessons learned in my first year of blogging and use them to help me in the coming months. Reminding myself that with hustle and hard work comes success.

THANK YOU to everyone who has shared this experience with me. Whether you read my blog, share it on social media, comment on blog posts, been a listening ear and/or even inspired me on a subject I wrote about. YOU make this blog possible. And I can't thank you enough for supporting me along the way. 


XO, Rae 



Lately, I dread the question "What do you do?"  It's often the first thing asked when meeting someone for the first time. And it's only natural to ask this question in effort to get to know someone, but it often comes with a reaction based on the answer given. I've never had hesitation of answering what my career is until now. I have always had a job and position in which I was excited to share and speak about. But now that I am not working, this question has made me almost cringe when asked. And I have yet to quite figure out how to answer this question given my current situation.

I made the sound decision to leave my corporate job. But I want people to know more about me and not just how I pay my bills. I don't want to just say, "Well, I quit my high paying job to stay home and write about my life". Doesn't sound so appealing, right? And honestly most people may not understand it. Especially new people that come into my life. I'm pretty sure my parents and friends are still trying to wrap their minds around it. I feel as if no matter how I answer the question, it sounds the same. And my career prior to now almost feels discredited because new people in my life don't know of my prior accomplishments and success.

Let's be honest, when you find out someone isn't working, usually the reaction is negative or envious. You might even make a comment like "Oh, must be nice." I'm sure I have been guilty of this myself. Regardless of the reason why, not having a defined job can have a negative connotation. Often we judge others based on what they do for a living. 

Especially living in New York, career is everything. You walk among movers and shakers on the streets everyday. Most people move here with the sole intention of taking their career to the next level. Don't get me wrong. I have zero regrets about quitting my job. Your job should be what you do, not who you are.

My job was my life. I barely allowed for anything else to take place because I was always putting work first. And most of the time I wasn't happy. 

There is more to me than what I do what for a living. I'm a creative, ambitious, loyal to a fault girl who will always want the most out of life. I'd be lying if I said I wasn't scared of failure but I want to know that I at least tried. And I am constantly evolving and growing into the person I want to become. Who I am today, is NOT who I was ten years ago or even 10 months ago for that matter. 

I hope to add 'Successful Entrepreneur' to my next resume!


XO, Rae


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Living in New York has made me realize a few things about myself. I am way more comfortable now outside of my comfort zone than I have ever been before. New York exposes you to so much just in every day life. You are constantly surrounded by people. It's true, your personal space is pretty nonexistent most of the time. From crowded streets, subway stations and even grocery stores. But the good thing is that you have a lot more chances of meeting some amazing people. Everyday is like a new experience filled with new opportunities.

I have also learned to embrace change head on. Change used to be something that made me feel anxious and I often avoided it. I've had a lot of change in my childhood and I think that essentially made me fearful of change in my adult life.  

I have settled into the city and adapted to my new life pretty well in the past 8 months. Moving in general can be overwhelming but moving to New York adds a whole new level. Smaller space, roommates, no car, public transportation, longer work hours....the list goes on. All of which seem somewhat normal to me now. I LOVE living here in the city and for once I welcome the change that comes with it.

Fear of failure is also something I'm learning to let go of. I no longer want to say "what if." I want to live the life envision for myself and put my fears aside. It can be scary to chase dreams. But I think having regrets is scarier.  I would rather say that I tried and failed than have never tried at all. I'm learning that the journey is more important than the end result. I created this blog to document my journey here in New York. But also, in hopes that women can relate to the honesty of embracing your thirties and reinventing yourself. In addition, I am writing a book based on my life experiences, relationships, friendships and lessons learned. My goal is to one day publish the book. 

I guess you can say New York has changed me. Or maybe it's that I've allowed myself to be more open to this experience. Either way, I'm so grateful for the growth.


XO, Rae



Hi, My name is Dana Rae, I'm 32 years old and I recently moved to New York City after all signs pointed me here. You can read more on how I got here and why I decided to make the big move, very SOON. 

Blogging is NEW for me, but what I hope to create is a LIFESTYLE BLOG full of real life stories and experiences. Sharing everything from friendships, life in your thirties, travel, beauty and of course all things New York City. 

I hope you will follow along on this new journey of mine. Oh, and I should mention that we will drink lots of WINE along the way. So, grab a glass (or bottle) and let's get started! I'm so happy you're here. 


XO, Rae