This past week, I celebrated the second anniversary of my blog 'Reinventing Rae NYC'. What started out as a way to let friends/family get a glimpse into my life here in the city, soon became more than that. Writing has also become an outlet and has allowed me to connect with so many amazing people through my blog and social media. I learned so much in my first year of blogging. And this year has been more trial and error. I focused more on social media, being more intent with my content, as well as design. My website underwent a huge makeover last month and I decided to change platforms using Squarespace. It has been by far the best investment I've made with my blog. This year I also realized that blogging is something I really want to start treating as a business and I've learned a lot along the way.
1. BE AUTHENTIC
My goal from the very beginning has been to be 100% real when it comes to the content on my blog . And I've always said I wanted to share the good with the bad and even the messy parts of my life. This has proven to be something that my audience appreciates. Often times it's when I write the most real and vulnerable blog posts, is when my audience engages the most. It's easy to only want to share the pretty stuff, but life isn't perfect and your readers don't expect for you to be either. Your audience will want to follow your journey even more if they feel like they can relate to you, perfect or not.
2. DON'T COMPARE YOURSELF TO OTHER'S
Now days with social media, it's easy to get caught up in the comparison trap. And often times with so many bloggers out there, it's hard to feel like you stand out from the crowd. But I've learned that there IS enough room for everyone, including myself. Every blogger has a different story and purpose. And that's what makes it great for bloggers, we all bring something different to relate to. So don't waste time comparing yourself to someone else out there. People will follow you for being YOU.
3. ENGAGE WITH YOUR AUDIENCE
In my first year of blogging, I wasn't consistent enough with engaging with my audience and it was definitely something I wanted to change. I didn't always know how or what to say to get people to want to comment on my blog posts or Instagram photos. So one thing, I've done differently is ask more questions with each blog post and social media posts. This has helped in getting the conversation flowing. I also try to comment on other bloggers content and social media as often as I can. For me, one of the best things about being a Blogger, is getting to interact with followers and other creatives.
4. DON'T BE AFRAID TO ASK FOR HELP
There is so much more to blogging than just writing great content. There's choosing a platform, social media, photography, networking, promoting, collaborating and lots of planning in between. It's impossible to know how to do everything because blogging is constantly evolving. Thankfully Facebook groups exist, where like minded bloggers can ask all the questions and get advice on areas where you may not be as knowledgeable. One of my favorite Facebook groups is Think Creative Collective. I've learned to stop trying to learn it all on my own and ask for help when needed. Because trust me, no one has it all figured out at first!
5. DO WHAT YOU LOVE
Being a blogger means getting to write about the things you LOVE. Whether it be fashion, beauty, lifestyle or the city you live in. And getting to share my life here in New York with complete strangers is pretty amazing. Blogging for me, has given me the opportunity to share life stories, connect with amazing people and has often been like free therapy in the process. It's true what they say, if you love what you do, then it doesn't feel like work.
What would you like to see more of on the blog!? Drop your ideas in the comments below.